職責
Oversee daily press sample send-outs and manage all press requests across 250+ UK publications per season Liaise with Paris, New York, and global markets to confirm looks and resolve logistics issues Supervise sample inventory (current and archive), ensuring tracking, returns, and maintenance Manage press office showroom presentation and prepare key looks for press and celebrity appointments Monitor, archive, and report on editorial coverage; track competitors and share insights with internal teams and HQ Develop launch action plans and pitch editorial stories to secure strong product coverage Handle UK press enquiries and draft press materials when required Support celebrity fittings, gifting, store pulls, and dressing communications Maintain and update press and celebrity databases; nurture key media relationships Coordinate press days, in-house events, Irish press appointments, and support Paris Fashion Week logistics Collaborate with international media agencies to align PR strategy and drive editorial results
概要