1. PR Strategy & Communications
- Develop and execute integrated PR strategies for Men’s Fashion and Watches, aligned with global guidelines and local market needs
- Drive consistent and compelling brand storytelling that reflects the Maison’s heritage, creativity, and innovation
- Plan and implement targeted media engagement strategies, including pitch development
- Collaborate with internal teams, HQ, and PR agencies to ensure alignment
- Monitor industry trends and the competitive landscape to inform strategy
2. Media Relations & Influence
- Develop and manage annual and monthly editorial PR plans and budgets
- Secure high-impact media coverage across print, digital, and social platforms
- Create and oversee press materials, media kits, and storytelling assets
- Drive product placements and support celebrity and KOL engagements
- Foster strong relationships with key stakeholders, including journalists, editors, influencers, stylists, and celebrities
3. PR Activations & Content
- Lead content collaborations with key media, ensuring brand image alignment
- Manage editorial shoots and content production featuring key collections
- Develop content strategies and PR amplification plans to maximize campaign impact
- Execute PR activations, including product launches, press days, and fashion week initiatives
- Support event coordination, including guest management for press, talents, and KOLs
4. Performance & Insights
- Monitor, analyze, and report PR performance using relevant measurement tools
- Conduct competitive benchmarking and track brand visibility versus competitors
- Provide insights and recommendations based on performance data and market trends
- Prepare regular reports on media coverage, content engagement, and talent impact
5. Budget & Sample Management
- Manage PR budgets for Men’s Fashion and Watches, ensuring accuracy and compliance
- Oversee PR sample management, including logistics, inventory control, and press rack coordination
- Support look book development and sample allocation for shoots and endorsements
- Manage celebrity and influencer engagements, including dressing opportunities
