- Brief and manage media agencies to deliver high-impact campaigns with strong strategic rationale and flawless execution.
- Manage full-funnel media campaigns, from awareness and consideration to traffic and conversion.
- Monitor campaign performance and optimize media investments based on reach, engagement, efficiency, and brand impact.
- Oversee media budgets, tracking spend, reconciliations, and post-campaign reporting.
- Ensure media placements and partnerships are consistent with Louis Vuitton’s image, positioning, and target clientele.
- Contribute to test-and-learn initiatives across new platforms, formats, and measurement approaches.
- Partner with communications, CRM, e-commerce, and merchandising teams to ensure media strategies support product launches, client engagement, and seasonal priorities.
- Prepare clear presentations and recommendations for senior management and cross-functional stakeholders.
- Maintain strong knowledge of the luxury media landscape, including premium publishers, fashion platforms, cultural partnerships, and high-net-worth audience channels.
- Provide support to the Communications/PR team for press reviews, offering strategic insights and media context as required.
- Analyse media reports (DMRs) to identify key trends, measure brand sentiment, track competitor activity, and extract actionable insights for media strategy adjustments.
