Be an Exceptional Client Advisor & Technical Expert
- Achieve individual and team objectives and be accountable for the sales results of your category
- Lead by example by consistently remaining the Top Seller in your category
- You will possess and maintain a strong, in-depth, and highly technical expertise of your product category which you will use to drive the category performance
- Welcome every Client and enhance their experience, setting the example of the best Client experience
- Provide expertise and comprehensive advice on your product category to Clients (whether style related or technical), supporting team members when they have Clients requiring more detailed information.
- Be a strong style advisor for your Client (e.g. fashion conscious) assess the Client’s style and match with product recommendations
- Perform as a team-player, participate in all activities contributing to the overall objectives of the store
- Develop the highest Brand and product knowledge
Drive Commercial Performance of the Category In-Store
- In store, you will analyse and drive your product category forward, all the while being aware of individual and store targets and KPI’s each month
- Be a partner to the Manager in charge of your category; provide the Head Office with feedback (product performance, quality, Client related information, local market, competitors, trends, missing opportunities…)
- Create and implement specific action plans to pro-actively drive the business and maximize product performance, leveraging visual merchandising, clienteling, training, and team animations
- Be the ambassador and role model for your category, demonstrating an active, genuine passion and strong enthusiasm
- Master a deep knowledge of your product category and be able to deal with the most demanding Client situations
- Nurture a thorough knowledge of the competition through monthly competitor shops and remaining informed of industry developments
- Interact with the Visual Merchandiser to make sure your category is well displayed, with a focus on product and company priorities, key sellers, slow movers, etc.
Support & Train the Store Team on the Category
- Be a partner to the Learning Manager to develop selling skills and product knowledge in the store
- You will use your product expertise to communicate and inspire the team on corporate strategy and relevant business information (animate morning briefings, trainings).
- By reviewing product performance, you will meet 1:1 with Client Advisors to coach and develop bespoke action plans relating to your category and provide feedback on individual performance to Managers.
- You will observe the team during the selling ceremony and partner with them to introduce your product category and spot high potential clients.
Client Development
- Develop and implement clienteling strategies and action plans for your category.
- Spend time spotting high potential clients on the floor, developing event ideas focusing on your category, reviewing client lists (sleepers, etc) and growing the client base for your specific metier.
- Demonstrate leadership in terms of clienteling: know and develop Clients for the category with a focus on local Clients
- Lead by example in the management of your own portfolio of Clients, demonstrating best in class clienteling actions
- Closely follow existing Clients, proactively recruit new Clients, leveraging the different clienteling tools to engage and build long term Client
relationship; manage a wide portfolio of potential Clients
