LV.COM Content Management and Setup
- Efficient content management using the related systems(BCC/COREMIDEA/ALGORIA)
- Adherence to website design guidelines and maintaining consistency
- Content optimization considering SEO (Search Engine Optimization) strategies
- Content improvement for enhanced User Experience (UX)
- Create and edit various digital content (images, videos, text) for brand campaigns, new product launches, events, etc.
- Localize contents according to global guidelines
New Product/Collection/Campaign Launch & Digital Content management
- Plan and create content related to new products/Collection/Campaign
- Manage the landing pages related to new product launches
- Plan product curations based on digital sales strategy
eVM (e-Visual Merchandising) Management
- Optimize product placement and display within the website
- Improve eVM strategies by analyzing customer purchase journey
- Measure and improve eVM effectiveness through A/B testing
Performance Analysis
- Measure and analyze digital content & internal search performance (set and monitor KPIs) to enhance website traffic, sales, and organizational goals
- Derive data-driven insights and improve content strategies
- Analyze and benchmark competitor content
