Develop Clienteling Strategies
- Design and implement structured clienteling programs across Southeast Asia, with clear KPIs for engagement, retention, and high-value conversions.
- Build a tiered, omnichannel roadmap focused on personalized experiences for high-value clients.
- Partner with Client Services Team Managers and Client Advisors to foster a client-first mindset, strengthening relationships, storytelling, and product knowledge.
- Equip teams with CRM insights and best practices across pre- and post-sale interactions to drive personalized engagement and retention.
Omnichannel Clienteling & Digital Personalization
- Enhance remote clienteling through digital tools, CRM insights, and personalized outreach to drive targeted engagement.
- Partner with the digital team to enhance CRM usage, ensuring Client Advisors leverage data insights for targeted outreach.
- Deliver a seamless omnichannel experience by integrating online and offline touchpoints, including digital-exclusive offerings and services.
Drive Business Performance Through Clienteling Excellence
- Track and optimize clienteling performance, ensuring interactions drive ROI through data analysis and cross-functional alignment with merchandising and supply chain.
- Collaborate with marketing to integrate clienteling into campaigns while driving new client acquisition and re-engagement of existing clients.
- Identify new client acquisition strategies while ensuring strong re-engagement of existing clients.
Upskill & Coach Teams on Clienteling
- Lead training and coaching programs on luxury service, storytelling, and relationship-building, supported by a structured clienteling playbook.
- Foster continuous improvement through regular coaching and peer learning, sharing best practices and successful clienteling case studies across teams.
- Drive cross-market collaboration by sharing clienteling strategies, insights, and best practices across South Asia while adapting them to local needs.
