- Experience: 10+ years of professional experience with comparable responsibilities, such as in-store activation, retail event planning, client engagement programs or retail marketing, with a track record of delivering measurable results. Proven experience in a managerial capacity, including leading projects or teams (this position have 1 direct report), managing budgets and driving performance through cross-functional and external partners.
- Creativity: Proven ability to conceptualize and design engaging, brand-relevant BTL (Below-the-Line) events within retail environments that capture client attention and create memorable in-store experiences.
- Project Management Skills: Strong capability to plan, manage and execute multiple projects simultaneously with operational excellence, including prioritization, timeline control and attention to detail.
- Analytical Mindset: Ability to interpret retail and performance data, such as show-up and conversion rates, to support store selection and to evaluate and improve activation results.
- Communication Skills: Professional English proficiency, both written and spoken, to effectively compile, present and share project results and performance metrics with internal and external stakeholders.
- Collaboration & Coordination: Excellent interpersonal skills to build relationships, coordinate and align diverse internal and external partners, and work cross-functionally toward shared objectives.
- Integrity & Ethics: Uphold the highest standards of professional ethics and integrity in all business dealings, including budget management and partner relationships.
