Reinforce In-Store Clienteling
- Ensure that existing LV tools are available and used properly and proactively in store (including ICON, MyCC, LV Publishing, LV Catalogue); provide guidance, training where necessary, and share usage best practices
- Support the implementation of new clienteling tools; animate and follow through roll out across the retail network
- Proactively collate feedback from stores on existing tools and business needs, sharing comments with the EMEA Zone and providing agreed local solutions/adaptations where necessary to achieve goals
Develop & Drive In-Store Clienteling Mindset
- Champion a strong clienteling culture within the store, coaching the team to build, develop and retain long-term client relationships.
- Share best practices with the store team and support Client Advisors in achieving their individual client development objectives through regular floor presence, team briefings and targeted coaching.
- Act as the key point of contact between the Client Service Centre and the store, ensuring efficient resolution of client queries and follow-up.
- Support the organization and execution of client and press events, private appointments and in-store experiences to strengthen client engagement and loyalty.
- In partnership with the Store Manager and Client Manager, define store clienteling priorities and activities aligned with business objectives and available budgets.
- Collaborate with the sales team to define client targeting strategies, ensuring the right clients are invited and engaged for store events and activations.
- Support the execution and follow-up of clienteling initiatives, ensuring high attendance, strong engagement and measurable business results.
- Contribute to the development and execution of targeted client communications, including mailings, e-mailings and personalized outreach.
Client Development
- Drive the development of the store’s top clients by creating personalized and memorable in-store experiences.
- Identify and cultivate high-potential clients, supporting Client Advisors in recruitment and long-term relationship building.
- Coordinate client gifting initiatives aligned with brand guidelines and store client development priorities.
- Identify and nominate suitable clients for exclusive brand experiences, events and special activations when applicable.
CRM & Client Database Management
- Use CRM tools and client data to generate insights and actionable recommendations to support store performance.
- Ensure high standards of data capture and data quality, coaching the team on best practices in client data collection and maintenance.
- Promote and optimize the use of DREAM within the store through training and continuous support to the team.
- Review the store’s client portfolio structure, identifying opportunities for recruitment, retention and reactivation.
- Monitor the performance and ROI of clienteling actions, adjusting strategies where needed to maximize results.
- Support the team in client segmentation, profiling and targeting to ensure effective and personalized outreach.
- Regularly review client allocation across the team to ensure balanced ownership and continuity of relationships, including transitions when team members leave
