At Louis Vuitton, we believe that committing to circular creativity and supporting communities through partnerships - which are a part of our Maison’s sustainable development roadmap, “Our Committed Journey” - set us on the path to a more sustainable future.
As part of this commitment, Louis Vuitton Japan has donated decorative artificial flowers to students of Tama Art University in order to explore possibilities as to how we can create new value for used materials and contribute to society.
The multicolor artificial flowers, which were provided to students as materials for their creative art projects, played a significant role in Virgil Abloh's 2020 Spring-Summer Men's Collection as they symbolized freedom and diversity. In order to give a second life to these flowers, Louis Vuitton Japan partnered with students from Tama Art University's Department of Information Design. Following lectures on social design research and production, students of a dedicated seminar pursued their creative ideas, reusing and upcycling materials which were once used for store windows. The concept behind each artwork moved both creators and spectators. The flowers not only contributed towards sustainable development, but also impacted people on a human level with each piece eliciting an emotional response. This initiative was a meaningful challenge for Louis Vuitton, as we continue Our Committed Journey through preserving natural resources and positively impacting society.