Main Responsibilities:
Corporate PR Strategy & Communications
- Develop and execute corporate PR strategies aligned with business objectives.
- Craft clear, compelling narratives that communicate brand philosophy and values.
- Lead press releases, media pitches, and issue/crisis communications.
- Partner with cross-functional teams to elevate brand reputation and engagement.
Reputation & Stakeholder Management
- Safeguard brand image through proactive risk assessment and mitigation strategies.
- Monitor media coverage and public sentiment, delivering timely insights to leadership.
- Align communication efforts with executive and corporate priorities.
- Drive legitimacy and planning for LV Korea’s CSR programs.
Media Relations
- Build and maintain strong relationships with key media, influencers, and journalists.
- Serve as a spokesperson for Corporate, Art & Culture matters.
- Secure high-impact media coverage across print, digital, and broadcast platforms.
- Manage the corporate PR agency to ensure effective handling of daily interactions with daily newspapers and broadcast media.
Art & Culture PR Activation
- Enhance Art & Culture PR initiatives to reinforce brand identity and cultural relevance.
- Develop key exhibitions and artistic collaborations in alignment with HQ and Fondation Louis Vuitton, and support Art & Culture-related PR events.
- Strengthen the visibility of Fondation Louis Vuitton and Espace Louis Vuitton exhibitions.
- Enrich the Art & Culture program to generate PR exposure in collaboration with press, celebrities, and KOL & influencers.
- Create compelling content and maintain strong relationships with local artists aligned with the Maison’s creative values.
Home, Art of Travel, Artycapucines, and Publication PR Activation
- Develop and implement strategic PR for the Home Collection (e.g., Objets Nomades, Art of Dining), Artycapucines, and Art of Travel (e.g., LV Trunks, Trophy Trunks).
- Strengthen storytelling and visibility through targeted collaborations and narratives.
- Support communication for sport partnerships, including Trophy Trunks.
- Host key media for international and local press events, including Savoir-Rever, Milan Design Week, and Art Basel.
- Manage the coordination and launch of Louis Vuitton publications throughout the year.
Culinary Community & Hospitality PR Activation
- Improve PR strategy for Louis Vuitton’s culinary Community and hospitality experiences.
- Drive consistent media exposure and storytelling to build customer engagement.
- Activate culinary and cultural programs that reflect the Maison’s creative spirit and experiential values
