Achieve the turnover objectives
- Drive actions to reach annual sales objectives
Drive & measure
- Plan, coordinate and measure all campaigns driving traffic and identify key levers
- Manage SEO and Paid Search budgets and agencies to maximise eCommerce ROI
- Analyze and share weekly and monthly reports of the performance of the online channel and give new input based on results
Maximise client satisfaction and develop top clients
- Analyse buy paths and identify main friction points. Propose key evolutions required.
- Propose, implement and track new services
- Run weekly tests to ensure the local site and apps work perfectly especially following updates and releases (every other week)
- Increase digital clients’ repurchase rate
- Responsible for CRM digital activities (email planning)
Manage online content
- Ensure all content is published in a timely manner
- Propose local articles or content to support country’s special actualities and boost the local visibility
- Ensure store information is up-to-date on all digital platforms (opening hours, offer, events…)
- Review internal search results and keywords as appropriate
Be an omnichannel and digital ambassador in the country
- Support stores and other departments with their omni-channel orders follow up and training
- Ensure Clienteling actions are in place for E-Retail clients
- Be attentive to top innovation on the market. Analyse competition and share best practices
TOOLS FREQUENTLY USED:
- Google Analytics
- Google Ads
- Translation tool
- SEO dashboards
![job_digital]("//jobs.louisvuitton.com/resource/image/14548/DII/375/469/9bfcc2f1e7bf6d063b88a07eee0962a1/16E710AF0D0CDA602E759162EBC597F5/job-digital.jpg")