LV for UNICEF Reporters 2022 meet children and youth in UNICEF Ghana programs
Six years after the launch of the Louis Vuitton for UNICEF partnership, six of our Maison’s employees visited Ghana to learn more about UNICEF’s front-line work with children and adolescents.
Jade works in the UK, Jin-Jae is a member of our team in South Korea, Benoit is on the Paris team, and Lauren, Jennifer and Yoan are all based in the United States. They work in our stores, workshops and offices. Together, they represent the Maison and share the insights they gained on the impact of UNICEF programs in and around the Ghanaian capital of Accra that have been supported via funds raised by Louis Vuitton.
Our LV for UNICEF Reporters 2022 had an opportunity to meet with the direct beneficiaries of programs organized by UNICEF in Ghana alongside local partners for schoolchildren, youth at vocational training centers, as well as adults who have launched startups.
At the Dominic Basic School, the LV Reporters were welcomed by several hundred children and their teachers. They discovered a purpose-designed educational structure that includes computer-based learning, use of smartphones and teaching children about digital best practices and how to protect themselves against cyber harassment.
Another meeting with residents of the Akrapong Special School enabled the LV Reporters to see how children and youth with visual disabilities receive daily support from a specialized teaching team. The customized curriculum – including computer classes and learning Braille – also comprises sports activities.
Another meeting was with adolescents at the Youth Center in Koforidua, sponsored by the Ghana Library Authority. Here, the LV Reporters learned about the importance of regular access to quality vocational training and job opportunities for young people. During small group sessions, our LV Reporters had a chance to talk about their own backgrounds and professional experience with the students.
And finally, the LV Reporters had an opportunity to dialogue with Ghanaian startuppers supported by the UNICEF Startup Lab. This structure trains and mentors entrepreneurs who are developing mobile applications to address day-to-day problems people are facing in the country, especially youth. One example is strengthening and democratizing access to education throughout the year, notably during the summer. Another focus is facilitating access to medical care for everyone to ensure fast medical support for the population while alleviating stress on overburdened hospital emergency services.
After preparing for their visit to Ghana and the trip itself, Jade, Jin-Jae, Benoit, Lauren, Jennifer and Yoan have begun an essential phase of their mission. They will now share their experiences internally with the Louis Vuitton community and with their social media entourage to help raise awareness of UNICEF missions among colleagues and friends. Their first-person accounts will drive greater engagement and active involvement in the ongoing work made possible thanks to the Louis Vuitton for UNICEF partnership.
UNICEF does not endorse any company, brand, product or service.
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