Louis Vuitton VIA: Louis Vuitton continues its creative journey into the heart of the web3
And so begins the next voyage... Named after the Latin root of the word "voyage", Louis Vuitton VIA is Louis Vuitton's new creative stopover in web3. A unique program where the physical and digital worlds intertwine to explore new horizons, unveil exclusive products and offer unique experiences to our customers.
United by their entrepreneurial spirit and their taste for wonder, talents from the Maison have teamed up to turn this audacious project into reality. Listen as they passionately recount the genesis of the VIA Treasure Trunk, Louis Vuitton's first digital trunk.