About the job
Louis Vuitton Americas is seeking a Sr. Manager- Public Relations (Men's & Women's) who will be responsible for delivering the PR strategy for all product categories (Ready-to-Wear (RTW), Leather Goods (LG), Shoes, Accessories) in the Women’s and Men’s universe by building brand & product awareness in the target client group through national and regional media. The main responsibilities include promoting Louis Vuitton’s image and specific products by ensuring maximum editorial coverage in appropriate magazines, developing key messages for the North American market, implementing effective press strategies that encompass national, regional and online media outlets. In addition, develop and executive strategies surrounding key Louis Vuitton global focuses in North American media outlets while ensuring that they are in line with brand values.
Job responsibilities
Responsibilities include but are not limited to:
Profile
The ideal candidate will be a seasoned public relations professional with a minimum of 10+ years of demonstrable experience within the high-end fashion or luxury goods sector. A deep and current understanding of the luxury retail landscape, including emerging trends, key influencers, and competitive dynamics, is essential. The candidate should possess a proven track record of successfully developing and executing strategic PR campaigns that enhance brand reputation, drive consumer engagement, and generate measurable results within the luxury market. Exceptional communication skills are paramount. The candidate must possess the ability to articulate ideas clearly, concisely, and persuasively, both verbally and in writing, across diverse settings and to various audiences, including senior management, media representatives, industry stakeholders, and internal teams. They should be adept at crafting compelling narratives that resonate with the target demographic and effectively communicate the brand's unique value proposition. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is required. Hands-on experience with PR management software and media monitoring tools is key. A strong understanding of digital PR strategies and tactics is also highly desirable. The candidate should exhibit elevated and sophisticated communication skills, reflecting the brand's commitment to excellence and refinement. They must demonstrate self and team composure, particularly when navigating high-pressure situations or managing sensitive communications. The ability to provide constructive insight, foster trust, and support the professional development of team members is crucial for success in this role. Furthermore, a proactive and solutions-oriented approach, coupled with a strong work ethic and a passion for the luxury industry, is essential. The appointed candidate will be offered an annual salary within the range of USD $150,000 - $160,000, a comprehensive benefits package including: medical, dental, vision, short and long-term disability, various paid time off programs, employee discount/perks and two retirement plans both with employer contributions. The position requires 4 days per week on site in the Louis Vuitton Corporate Office, located in the heart of Midtown, Manhattan.
Additional information
Louis Vuitton is a company that respects the uniqueness of each employee and offers everyone the means to find their place and prosper. We promote initiatives aimed at supporting professional equality for everyone. We strive to go above and beyond purely symbolic measures by building a culture passionate about meaningful strategies aimed at crafting an inclusive workforce. In addition to a generous benefits package, unparalleled career development opportunities, both locally & globally, as an employee at Louis Vuitton, you can expect to be provided with industry leading training which will offer you an in-depth insight into the luxury and retail environment.