E-merchandising Strategy and Planning
- Support the execution of the e-merchandising strategy for designated product categories, ensuring alignment with business priorities and commercial targets.
- Coordinate the planning and execution of new product launches, working closely with internal stakeholders to ensure timely and accurate online visibility.
- Influence and guide the Merchandising team's buying strategy during showrooms, providing critical insights into digital product potential and investment opportunities.
Site Optimization & Customer Experience
- Curate product visibility and website presentation across key touchpoints, in line with commercial priorities, product launches, and animation plans.
- Optimize catalog structure, product sorting, recommendations to support conversion and client engagement.
- Identify opportunities to improve the online shopping journey, including search, navigation, product discoverability, and content accuracy.
Performance Analysis & Insights
- Monitor product, traffic, and client performance, translating key findings into clear recommendations for e-merchandising actions.
- Prepare and consolidate reports on sales, traffic, sell-through, product visibility, and online navigation.
- Monitor competitor activities and market trends, identifying strategic opportunities for innovation, differentiation, and competitive advantage.
Cross-Functional Collaboration
- Collaborate with regional Supply, Merchandising, CRM, IT, Communications, and Client Service teams to support effective product launches and digital animations.
- Work with Supply teams to optimize product allocation and replenishment processes, ensuring optimal stock levels.
- Share product launch information and selling opportunities with the Client Services team to support client engagement.
- Coordinate with Central teams on product launches, website updates, and strategic product development initiatives.
Projects
- Contribute to ad-hoc e-merchandising projects critical for business growth and customer engagement (e.g., significant website enhancements, new market entry strategies).
- Assist with UAT (User Acceptance Testing) for development projects and support the follow-up of fixes or enhancements.
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