關於此職位
MISSION STATEMENT ⚫ Execute all product and corporate category digital PR actions to optimize brand desirability and awareness in Japanese market
⚫ Establish and maintain close relationship with internal and external stakeholders to gain best exposing opportunities for the brand / products to drive business
職責
MAIN RESPONSIBILITIES ⚫ Create local press releases.
⚫ Translate and reformat global press releases to local press releases.
⚫ Make and analyze monthly digital PR report.
⚫ Clipping of exposures.
⚫ Pitch to medias, journalists, editors, etc. to get online and SNS coverage.
⚫ Leasing and returning (samples and products in and out)
⚫ Develop and maintain our media contact database and create relevant contact lists for our campaigns.
⚫ Optimize exposure to increase Maison’s awareness, visibility, and share of voice while respecting its identity and positioning relative to competitors.
⚫ Arrangement and return of products (outgoing and return to warehouse, request for lending to stores, etc.) Arrangement and return of products (outgoing and return to warehouse, request for lending to stores, etc.)
其他資料
REPORTING STRUCTURE INTERNAL RELATIONSHIP EXTERNAL RELATIONSHIP JOB REQUIREMENTS
⚫ Digital PR Manager
⚫ Men’s & Women’s Product PR team
⚫ Watch, Fine Jewelry and Perfume PR
⚫ Corporate PR team
⚫ Other M&C managers (Edition, Digital etc)
⚫ Product & Corporate PR team of Headquarters
⚫ Merchandising / Retail
⚫ Media
⚫ PR Agencies
⚫ PR Management experience in luxury fashion industry
⚫ Established network with fashion magazines
⚫ Proactive leader with balance of strategic and creative/interpersonal skills
⚫ Language: English (business level), native Japanese
技能發展機會
DEVELOPMENT OPPORTUNITIES
⚫ PR Manager of other LVMH Group companies.
⚫ PR Director