PR & Advertising
- Define and implement integrated PR and advertising strategies aligned with global brand priorities and Louis Vuitton’s share of voice is consistently No. 1 throughout the year.
- Identify key storytelling opportunities to reinforce brand equity, product priorities, and cultural positioning
- Ensure strategic focus on priority categories to maximise visibility
- Drive proactive press coverage across print, digital, and emerging platforms
- Lead media strategies for product launches, campaigns, events, and corporate narratives
- Oversee press releases, media kits, and content development with a strong narrative angle
- Plan and execute advertising strategies across print, digital, social, and out-of-home channels
- Optimise media mix to ensure impactful reach among target audiences (HNW/UHNW and new clients)
- Collaborate with media agencies to maximise efficiency, visibility, and frequency
- Monitor performance and continuously refine spend allocation to enhance ROI and brand impact
- To plan and execute press briefings/ conferences and supervise any writing, editing and translations of any press materials.
- Liaise with external agencies, mall marketing teams on marketing communication strategy implementation
- Maintain an updated PR calendar of events, prepare PR budget and ensure compliance with the budget for the Singapore market.
Events
- To manage and develop communication strategies for image events.
- Be part of the key stakeholders to plan, organizing and executing of local and regional events
Ecommerce & Digital Media
- Digital, SEM management in line with the objective of the eCommerce commercial target and long-term strategy
- Ensure alignment between influencer content and brand image, tone, and exclusivity
- Leverage emerging platforms and voices (including regional nuances) to drive reach and relevance
