MISSION STATEMENT
- Lead fragrance and beauty products to optimize brand desirability and
awareness in Japanese market
- Establish and maintain close relationship with internal and external
stakeholders to gain best exposing opportunities for the brand /
products to drive business
REPORTING STRUCTURE
- PR Communication Director
INTERNAL RELATIONSHIP
- Fashion, W&FJ, Corporate & Digital PR teams,
- Other M&C managers (Advertising, Edition, Digital etc)
- Fragrance & Beauty Product PR team of Headquarters
- Merchandising / Retail
EXTERNAL RELATIONSHIP
- Media
- PR Agencies
- Influencers / Opinion Leaders and their management offices
- Event Production Companies
MAIN RESPONSIBILITIES
- Plan, propose and execute annual PR strategy and activities in line with
Paris Headquarter as well as local merchandising and retail initiatives.
- Establish and maintain close relationships with press, opinion leaders,
freelance journalists, stylists and others in fashion industry.
- Manage event agencies and PR agencies to execute celebritiy/influencer
activities with event team and digital PR.
- Coach and develop temp staff with day-to-day operations (sample
transactions in the showroom, coordination and negotiation with
media).
- Manage product presentations plus occasional product launching
events.
- Analyze monthly PR exposure report.
- Host press trips
