- Position : CRM Manager (Client Insight and Clienteling)
- Department : Client Development
Client communication
- Develop and implement local communication strategy align with global vision
- Lead and promote social binding process to expand brand client profile on local social platform
- Cowork with central, e-retail, and IS team in the process of social biding launch
- Identify and promote new ideas to recruit new potential clients from social platform
- Be knowledgeable and aware of the market trends and competitors, analysing and recommending areas for business development and improvement
CRM & client Insight
- Develop CRM insights and intelligence to support and promote new clienteling actions
- Design, develop, implement and monitor client engagement initiatives to drive loyalty and desirability
- Support retail and store teams to implement each clienteling target strategy and activities
- Identify and monitor client KPI dashboard in order to drive client acitivities in targeted direction
- Promote social and digital client strategy and action align with E-retail and central
Clienteling environment
- Participate global clienteling development and enhance local strategy and needs
- Influence and lead stores and other departments to reinforce client centric business culture
- Train stores existing/new clienteling tool to create innovative clienteling environment in store
- Develop and lead the pilot projects alongside stores to elevate brand clienteling quality
