In the locker room, with the Louis Vuitton soccer ball
Flashback to the preparations for the World Cup. While some were training on the pitch, the designers, leather buyers and leather artisans of Louis Vuitton were succeeding in another challenge: creating the Maison’s first-ever leather soccer ball.
The ball was manufactured in France from VVN (vegetable tanned cowhide); a leather that is particularly challenging to work, because of its limited flexibility and the difficulty involved in shaping it into a cylindrical form. With each one requiring more than six hours to make, there are 425 of these balls in existence… all were sold within a few minutes. It remains to be seen whether it will help us win the 2022 World Cup.