Public Relations & Media Manager

Hong Kong, Hong Kong
19 November 2020
Permanent Job

Position

To be in line with the new business strategy and enhancing the brand positioning, we are currently recruiting for a Public Relations & Media Manager to drive and lead the change.

Job Duties & Responsibilities

Public Relations:

  • To work closely with Communication Director to formulate and manage Communication plan for all categories (Fashion, Watch & Jewelry, Fragrance, Arts & Culture, Objets Nomades and Publishing) with strong focus on digital
  • Must have strong network with local media, celebrities and influencers and be able to identify the right personality for the Brand
  • To liaise with media and handles all PR requests for all categories with the team 
  • To manage PR driven events including local and regional press launches and presentations, regional/international press trips, local influencer luncheons for product launches etc


Media:

  • To formulate and execute the local media planning strategies based on the understanding of Corporate guidelines while maintaining the focus on local business needs
  • Understand the local market needs and changing environment and adapt appropriate media strategies to the right target audience
  • Manage reports & in charge of the budget allocation and control in terms of Media

Profile

Key Requirements & Competencies

  • At least 10 solid years’ experience in Public Relations & Media in similar luxury industry with digital focus
  • Bachelor’s degree in communication, business admin or Marketing preferred but not a must
  • Mature & good team player
  • An open-minded manager with ability to adapt to changes quickly and easily (agility)
  • Excellent communication, interpersonal and organizational skills
  • Strong managerial skills with experience in leading a team
  • Good writing skills, experience gained in press release editing and translations
  • Good knowledge of print production and graphic interpretation locally
  • Strong network with local media, press, celebrities & influencers
  • Strong management ability when dealing with outside event and public relations agencies
Reference: LVM11046