LVJ/ Women’s Product PR Manager

Tokyo, Japan
08 August 2022
Permanent Job

Position

MISSION STATEMENT

  • Lead Women’s Product PR team to optimize brand desirability and awareness in Japanese market
  • Establish and maintain close relationship with internal and external stakeholders to gain best exposing opportunities for the brand / products to drive business

REPORTING STRUCTURE

  • PR Director

INTERNAL RELATIONSHIP

  • Women’s Product, W&FJ, Fragrance PR team,
  • Other M&C managers (Corporate PR, Edition, Digital etc)
  • Product PR team of Headquarters
  • Merchandising / Retail

EXTERNAL RELATIONSHIP

  • Media
  • PR Agencies
  • Influencers / Opinion Leaders and their management offices
  • Event Production Companies

Profile

MAIN RESPONSIBILITIES

  • Plan, propose and execute annual PR strategy and activities in line with Paris Headquarter as well as local merchandising and retail initiatives.
  • Establish and maintain close relationships with press, opinion leaders, freelance journalists, stylists and others in fashion industry.
  • Manage event agencies and PR agencies to execute influencer activities.
  • Coach and develop team members with day-to-day operations (sample transactions in the showroom, coordination and negotiation with media).
  • Manage product presentations (twice a year) plus occasional product launching events.
  • Make and analyze monthly PR report.
  • Plan and manage PR budget.

DEVELOPMENT OPPORTUNITIES

  • PR Manager of other LVMH Group companies.
  • PR Director

JOB REQUIREMENTS

  • PR Management experience in luxury fashion industry
  • Established network with fashion magazines
  • Proactive leader with balance of strategic and creative/interpersonal skills
  • Language: English (business level), native Japanese
Reference: LVM17784