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LVJ/ Digital PR Coordinator
Tokyo, Japan
03 July 2022
Permanent Job

Position

MISSION STATEMENT

  • Lead all product and corporate category digital PR actions to optimize brand desirability and awareness in Japanese market
  • Establish and maintain close relationship with internal and external stakeholders to gain best exposing opportunities for the brand / products to drive business

REPORTING STRUCTURE

  • PR Communication Director

INTERNAL RELATIONSHIP

  • Men’s & Women’s Product PR team
  • Watch, Fine Jewelry and Perfume PR
  • Corporate PR team
  • Other M&C managers (Edition, Digital etc)
  • Product & Corporate PR team of Headquarters
  • Merchandising / Retail

EXTERNAL RELATIONSHIP

  • Media
  • PR Agencies
  • Influencers / Opinion Leaders and their management offices

Profile

MAIN RESPONSIBILITIES

  • Plan and execute digital press release distribution with PR teams. Propose monthly/annual PR strategy and activities in line with local PR teams as well as merchandising and retail initiatives.
  • Establish and maintain close relationships with press, opinion leaders, freelance journalists, stylists and others in the industry.
  • Create local press releases with PRs and MDs.
  • Increase the SNS exposures following to the LVMH rules.
  • Support gifting programs and SNS actions with PR teams.
  • Make and analyze monthly digital PR report. 

DEVELOPMENT OPPORTUNITIES

  • PR Manager of other LVMH Group companies.
  • PR Director

JOB REQUIREMENTS

  • PR Management experience in luxury fashion industry
  • Established network with fashion magazines
  • Proactive leader with balance of strategic and creative/interpersonal skills
  • Language: English (business level), native Japanese

 

Reference: LVM17419