LVJ/ Digital PR Coordinator
03 July 2022
- Lead all product and corporate category digital PR actions to optimize brand desirability and awareness in Japanese market
- Establish and maintain close relationship with internal and external stakeholders to gain best exposing opportunities for the brand / products to drive business
- PR Communication Director
- Men’s & Women’s Product PR team
- Watch, Fine Jewelry and Perfume PR
- Corporate PR team
- Other M&C managers (Edition, Digital etc)
- Product & Corporate PR team of Headquarters
- Merchandising / Retail
- PR Agencies
- Influencers / Opinion Leaders and their management offices
- Plan and execute digital press release distribution with PR teams. Propose monthly/annual PR strategy and activities in line with local PR teams as well as merchandising and retail initiatives.
- Establish and maintain close relationships with press, opinion leaders, freelance journalists, stylists and others in the industry.
- Create local press releases with PRs and MDs.
- Increase the SNS exposures following to the LVMH rules.
- Support gifting programs and SNS actions with PR teams.
- Make and analyze monthly digital PR report.
- PR Manager of other LVMH Group companies.
- PR Director
- PR Management experience in luxury fashion industry
- Established network with fashion magazines
- Proactive leader with balance of strategic and creative/interpersonal skills
- Language: English (business level), native Japanese