Digital Specialist - Performance

Hong Kong, Hong Kong SAR
25 March 2020
Permanent Job

Position

PRIMARY OBJECTIVE

Reporting to the Asia Digital Team Leader, you will drive sales through (1) handling the paid and organic search activities; (2) analyzing digital and e-commerce metrics, and (3) working on site UX and e-commerce and omnichannel projects.

 

JOB DUTIES & RESPONSIBILITIES

  • Manipulate paid search activities programmatically and evaluate the effectiveness through detailed reporting to maximize ROI
  • Identify SEO opportunities and deploy SEO strategies according to brand guidelines
  • Monitor the website’s daily operation to improve efficiency
  • Analyze e-VM, e-business trends and consumer insights to evaluate existing sales performance
  • Generate and consolidate sales report using different reporting tool (e.g. Google Analytics, Power BI) for management review
  • Execute and drive sales and cross-selling activities in support of brand guidelines and marketing promotions and product launch to achieve business objectives
  • Assist in website update, UI and UX adjustment, interface enhancement and testing

Profile

KEY REQUIREMENTS & COMPETENCIES

  • Degree holder, preferably in e-commerce, digital marketing or related disciplines.
  • At least 3 years of relevant working experience in ecommerce and online business, preferably in fashion industry.
  • Expert at Google Analytics, experience in Power BI and skilled in data analysis.
  • Excellent quantitative and analytical skills with business acumen. Organized and detailed minded.
  • Innovative, self-motivated and creative thinking.
  • Flexible and able to multi-task in a dynamic work environment and manage competing priorities.
  • A good team player with excellent interpersonal, negotiation, communications and presentation skills, while also able to complete tasks independently.
  • Proficient PC skills, particularly in Microsoft Office. Knowledge in Traditional Chinese input.
  • Good command in both spoken and written Cantonese and English, Mandarin is preferred.
Reference: LVM10333