Digital Marketing Specialist
Louis Vuitton is seeking a Digital Marketing Specialist based in our New York City office that will be responsible for assisting in the management and execution of day-to-day tasks required by the Digital Marketing team to ensure cross-functional and omnichannel LVA business goals are met. This role will include day-to-day management and analysis of email campaigns and for longer-term strategic planning. This role will also assist with Louis Vuitton Paid Search strategy.
The Digital Marketing Specialist will own day-to-day execution of email sends via Salesforce Marketing Cloud, organize and maintain email marketing calendar. This role will also analyze and report on campaign performance, create and implement strategies (segmentation, triggers, flows, A/B tests) to improve KPI’s. The Digital Marketing Specialist will also work cross-functionally to align email strategy with Merchandising and Production teams, as well as email copywriting. Reporting to the Digital Marketing Manager, this person will work closely with agency on new campaign launches, product priorities, tests and reporting, as well as assisting with updating keyword lists and refreshing ad copy.
We are eager to speak to individuals that hold a Bachelor’s Degree and has 3-5 years of experience in the Digital Marketing or related field with an email-heavy role. The ideal candidate will have strong analytical and insight skills with fully proficiency with Google Analytics, including building custom reports. The ideal candidate will also have hands on experience with an enterprise-level email service provider, is highly organized and detail oriented. Comprehensive understanding of luxury fashion in terms of content, visuals, copy, and client experience is required. Lastly, experience with Salesforce Marketing Cloud, Photoshop and proficiency in French or Portuguese is a plus.
By joining Louis Vuitton, you will receive a generous benefits package*, including but not limited to medical coverage, retirement plan, employee referral bonus program, gym membership and employee discounts. In addition to working with the most talented and inspirational leaders within the luxury market you will also have an opportunity to attend industry renowned training and have access to unparalleled career opportunities both within Louis Vuitton and the LVMH Group.
As a Louis Vuitton employee you will have an opportunity to engage in our Corporate Social Responsibility efforts on both a local & global level with various communities and organizations and to also partake in initiatives to raise funds for our charity partner UNICEF.
*Please note that restrictions may apply to part-time and temporary employees
Louis Vuitton is proud to be an equal opportunity employer. We celebrate and welcome diversity and are committed to creating an inclusive environment.