Customer Relationship Management Executive

Singapore, Singapore
13 July 2022
Permanent Job


We are looking for a Customer Relationship Management Executive to join our Louis Vuitton team!

Duties & Responsibilities

Customer Relationship Management (CRM)

  • Manage and execute the CRM calendar for the South Asia region
  • Collaboration across departments to align and ensure timely communication to database of clients and prospects
  • Collaborate with country teams to strategize and coordinate execution of CRM in their local language and tools
  • Analyze monthly campaign performance and use them in strategizing the CRM planning across the region
  • Initiate and lead targeted journeys to push relevant and personalized content to different client segments and optimize client engagement 
  • Lead and coordinate between headquarters, country teams, and agencies (if any) to roll out social CRM projects or integration of engagement tools (e.g. LINE Binding)
  • Manage CRM budget

Brochure Mailing

  • Manage the order of brochures based on local strategy, client estimation and budget with headquarters
  • Prepare for personalization and delivery for each country with agency (if any)
  • Use Salesforce Marketing Cloud for extraction of client lists
  • Source for cost comparison across different agencies

Digital Clienteling Tools

  • Initiate and animate the adoption and usage of clienteling tools in countries and stores
  • Ensure successful roll-out of new tools, features and enhancements
  • Share clienteling best practices with countries and stores
  • Regular monitoring and analysis of clienteling initiatives

Omnichannel Projects

  • Liaise closely with Digital and Retail teams to roll out omnichannel projects in the region
  • Be the key touchpoint between Digital and stores to ensure successful adoption

System / Database Management

  • Oversee client data collection and smooth transition of information across CRM systems
  • Train store team and champion the use of Digital clienteling and CRM tools



  • University Graduate with at least 2 to 3 years of CRM/Marketing experience
  • Advanced proficiency in Microsoft Excel and Powerpoint
  • Salesforce proficiency is a plus
  • Independent individual whom possess analytical and strong problem solving skills
  • Strong interpersonal skills with the ability to work across functional areas levels and to interact at distance
  • Highly adaptable and flexible to accept new ideas, people and procedures
  • Organized individual with the ability to perform under pressure & tight deadlines and deal with ambiguity
Reference: LVM17532