Assistant Public Relations Manager

Hong Kong SAR, Hong Kong SAR
29 May 2022
Permanent Job


Primary Objective

  • To assist the PR & Media Manager in maintaining and promoting PR & Media mainly in Watches & Jewelry and other high-end categories

Job Duties & Responsibilities

  • To develop and grow the Watches & Jewelry and other high-end categories to enhance brand PR and SOV
  • To plan and implement PR actions including product launches, PR events, PR shootings, pitching, etc.
  • To develop and grow the PR coverage in the HK market to achieve objectives and KPIs
  • To stay tuned with market trends and be able to identify the right choices of celebrities and influencers for the brand
  • To maintain a good relationship with media, KOLs, and celebrities
  • To manage and be strategic in Watches & Jewelry editorial requests
  • To coordinate and disseminate all relevant information on product releases, celebrity endorsement, and PR within this specific area
  • To manage the Watches & Jewelry press samples with accurate record
  • To assist in the formulation and execution of media plans
  • To execute action plans in a cost-effective way complying with finance procedures


  • 6 to 7 years of experience in public relations especially in the Watches & Jewelry category
  • Good communication skills (both spoken and written) in Chinese and English
  • Good writing skills, experiences in press release editing and text translations preferred
  • Good media contact
  • Strong interpersonal skills and analytical abilities
  • Self-motivated
  • Detail-conscious
Reference: LVM17015