On June 22, 2019, Virgil Abloh, Artistic Director of the Louis Vuitton Men’s Collections, welcomed the world’s fashion enthusiasts to Place Dauphine. His runway show transformed the Île de la Cité into a picture-postcard Parisian scene.
In the beating heart of the romantic City of Light, Virgil Abloh paraded fifty silhouettes down the catwalk before a delighted audience, including 350 Louis Vuitton employees. In a first-come-first-served online giveaway, 350 passes were distributed to as many thrilled staffers. These lucky souls experienced a dream setting, with realer-than-real cafés surrounded by ice-cream stands and Monogram-stamped XXL benches. Listen to employees from across Europe tell you about this moment of celebration and magic.