May 10 2019
Article-reading-time 3 min

Augmented objects at the Enlightening Days event

“Today’s innovation is tomorrow’s heritage”, says Louis Vuitton Chairman and CEO Michael Burke.

The designers of Maison Louis Vuitton embrace this ambition with the constant commitment to self-reinvention and the creation of new horizons.


It was in this context that the Enlightening Days event hosted by LV_lab in Paris on January 31 and February 1, 2019 brought together 150 Louis Vuitton design, marketing and production staff. This two-day event provided a superb opportunity to meet with technology partners and startups like Smart Pixel and Sky Boy, and discover innovative new materials. The ultimate goal was to use technology and other influences to make their ideas a reality.


Maison Chairman and CEO Michael Burke was there to see this cross-disciplinary interaction at first hand and share his enthusiasm with Men's Artistic Director Virgil Abloh. Check out the video above for a first overview of augmented objects developed by our Maison.