The Digital Retail & E-commerce team have two clear goals; providing a platform for the market to discover our brand & products for a best-in-class omnichannel experience, and to drive a thriving e-commerce business through our website and via Client Services, animating & celebrating our clients.
As the Digital Retail & E-Commerce Manager for UK, South Africa & Ireland, you will be pivotal to delivering game-changer projects, and reaching business goals as part of a team of four, with one direct report. You will work in an innovation mindset environment, delivering at pace meaningful results. Collaborating with multi-functions locally including finance, supply chain & logistics, client development & our retail network. You will partner closely with Client Services based in Brussels, as well as our digital teams in Paris.
Digital Marketing:
- Driving quality traffic to the website through Search & CRM
- Management of Paid Search, working hand in hand with agency counterpart to deliver results and dynamic adverts aligned to commercial pushes and brand launches, providing agency with KPI targets & optimising on a weekly basis
- Development of SEO strategy & optimisation to maximise organic visibility within Google & Bing
- Support email marketing strategy aligned to central & local needs, targeting & segmenting, support with planning and AB testing
- Support the team to build & send CRM marketing emails
Analytics & Insights
- Support weekly & monthly trade analytics to derive opportunities & actions using sales data & google analytics
- Ad-hoc analytics when needed to support business priorities, use of Content Square to articulate client experience, and e-commerce analytics to report on delivery methods
- Support Client Services with sales analysis and insights to direct attention to opportunities
- Reporting & actions synthesised to clearly communicate performance & actions to wider retail business
Ecommerce Operations
- Play a key role in overseeing operations projects & management of user experience testing
- Manage order fulfilment delays and tracking, liaising directly with warehouse and our Client Services teams to ensure correct communications to clients
- Work with local teams to ensure correct commercial cut-off dates communicated to clients, and met by logistics partners
- Manage relationship with logistic partners, monitoring performance on a weekly and monthly basis, ensuring high level of client experience
- Ownership of last mile delivery proposition, managing roll out throughout the UK market, perfecting the client experience and performance. Adding best in class services and personalisation for high value clients
Omni-channel
- Play a key role in animating our Digital Ambassador retail community, partnering with the stores to ensure optimised and aligned client experience
- Presenting Digital topics on a regular basis to retail teams, including inductions, onboardings and other retail lead programs to drive an omnichannel mindset and digital adoption
- Implement drive to store initiatives, including events, pop-ups and clienteling appointments
Third parties
- Ownership of third party digital presence, ensuring an elevated and brand lead experience to drive engagement to the brand with drive to store KPIs
- Managing relationships, sharing performance and partnering closely with store teams to optimise the platforms
- Developing third party presence to introduce new innovative partnerships
