It’s full-on focus time for the 40 students and young startup hopefuls invited by Louis Vuitton to École 42 in Paris. It’s also the beginning of an intense 48 hours of competition during which they must excel themselves right around the clock. Fourteen mentors from the Maison are there to help and support the eight teams. So what’s the goal of the Maison’s fifth Hackathon? It’s to apply the principles of agility to the task of inventing the ideal in-house search engine that will help our sales teams meet the expectations of our customers even more effectively.